Project Type: Team Project - Design Sprint
Team Members: Christine Ng, Dragos Vuia
Time Frame: 5 days
Role: UX / UI Designer
Skills: Research, Strategy, Sketching, Wireframing, Prototyping
Tools: Dot Paper and Sharpie, Whiteboard, Post Its, Sketch, InVision
Result: Product Design
We formed a team and began a Design Sprint. We were tasked with proposing solutions aimed at reducing food waste using mobile technology.
Over the week we’d follow the 5 stage process, as outlined in the Sprint book.
Day 1 - Map
Canada is one of the biggest food wasters globally - on average 396 kilos of food is wasted every year per person
It costs Canada $31 billion per year
47% of food waste is produced from households
Food waste is clearly a major issue and we identified that food waste from households is a large contributor. We focused on tackling this.
How might we increase accountability for food waste?
We conducted 2 interviews. The interviews contained open ended questions that helped us understand how the problem affects individuals in their day to day lives.
Insight 1: People aren’t aware of how much food they are wasting.
Insight 2: People would use an app to track food waste and how their kitchen behaviour affects this.
Day 2 - Sketch
After searching for inspiration, we began sketching. We decided to focus on solutions that would increase people’s accountability for food waste.
Day 3 - Decide
The “Art Museum” with dot votes cast.
A common theme with the ideas that we put forward was for a notification system. This would then take users into the app giving them a summary of what foods were close to expiry and therefore what needed to be eaten.
Day 4 - Prototype
Wordmark and App Icon:
We chose green as the primary colour of the product. Green is the colour of nature and symbolises growth, freshness and has an affinity with the environment. FoodFillment is a play on words, and our vision for the name is so that users can fulfil their hunger for reducing food waste.
FoodFillment empowers users to take full control of their how much food is wasted in their home. It provides real time notifications and essential at a glance information to help minimise food waste and educate users in how to save what may be spoiling.
Day 5 - Test
We conducted 3 usability tests on our product. Key findings:
Language used for the CTA button was confusing and can be optimised
People would prefer a more appropriate font choice for the user’s name
A darker green could be used - more universal and less feminine
More at a glance information on the second screen to help users
After our usability tests, we compiled the week’s work into a 10 minute presentation and delivered it to stakeholders.
The Sprint was a fantastic way to create something tangible in such a short amount of time. We wanted to take everything on board from the usability tests and see how we could improve things in a further iteration, especially with more design knowledge under our belt.
We took on board our findings from the usability tests above. We also made some further improvements:
We used a grid - this helped improve spacing and layouts
2. A flyout menu was designed. This further helps show our vision for the product
3. An overlay was added on the back and share icons for improved readability
4. A segmented control was added on the item information page. This helped declutter the page and would allow for more “Tips” and “Fixes” if needed
5. An improved green aesthetic was given to the flyout menu and the pop up modal