Project Type: Personal Project
Time Frame: 9 weeks
Role: Project Lead
Skills: Research, Strategy, Sketching, Wireframing, Prototyping
Tools: Sketch, InVision, POP by Marvel
Result: Product Design
I spent the first half of 2018 living in Vancouver, Canada. I arrived in the city excited with the prospect of a new and fun lifestyle with many events to attend. But when I arrived I had an issue even finding events – I didn’t know where to look and from the outset it was as if only few events happened here. This was a problem and I wanted to design a product to solve this.
In Vancouver people have a tough time being aware of events happening around the city
Currently many spend hours researching rather than experiencing which makes this process inconvenient and time consuming
How might we merge all Greater Vancouver events into one place, helping people overcome the obstacle of discovery and provide a more efficient and convenient event finding experience?
Simplify event searches into one platform
Raise awareness of events happening all over the city
Improve people’s experience of living in Vancouver
Create an easy to navigate and informative platform
25% of people say to have felt lonely at times
24-34 year olds feel most alone
I conducted 5 interviews to gather qualitative data, followed by a survey to gather more specific quantitative data. The criteria for participants were young, outgoing, tech savvy users. I separated the data into pain points, motivations and behaviours. Insights:
People like attending events and would have a better overall experience if a platform exists that can raise people’s awareness of what’s happening in the city
The event discovery experience is arduous due to the decentralisation and poor availability of information
People enjoy occasionally attending events in Vancouver and find the information about these events on multiple platforms
The survey received 29 responses. Insights:
Only 13.8% of people know of all the events that happen in Vancouver
90% of people attend food and music events
85% of people would like to see filters, categories, map search, ticket purchases and a calendar view if an events aggregator existed
Rob and Tiffany were in the forefront of my mind during the design process.
An experience map was created to show the highs and lows that Rob would feel while looking for events for him and his friends prior to my product existing. It shows the pain points during his experience and these pain points highlight areas for design intervention.
Task Flow Diagram
This task flow diagram helps visualise the main task for Rob.
The insights gathered from the research phase were always on my mind while sketching and they formed a basis of my design.
During the process I incorporated certain features from my research, left out certain features that didn’t work and tweaked the layout to make more sense.
I digitised my sketches into greyscale wireframes and continued to iterate on them through my usability tests.
I conducted 2 rounds of usability tests, each round with 5 participants. Each test was vital in uncovering aspects of the product that either didn’t work or that could be improved to enhance the experience with the product.
Here are some key screens within the task that were dramatically improved through the user tests.
The Pulse is the life of the city, the beat. The name evokes energy and liveliness - events do the same.
Yellow was decided for the primary colour of the product. Yellow signifies fun, energy, positivity and enlightenment - this aligns with my vision for the product.
The Pulse is a centralised, Vancouver based events platform. It aggregates all events into one place and offers users the ability to search for, save, share and attend events that intrigue them. The platform empowers users to fully maximise their event-discovery experience in an extremely usable and streamlined way.
Image driven design and casual copy sets the tone.
A marketing website was designed for The Pulse. I used branding and colours that were created for the app and kept this consistent with the website. I focused on casual and fun copy which would appeal to my target users.
Next I plan to evolve the the designs into more screens that go beyond the core epic - I’d like to make use of all my research and insights and show how different tasks can be shown. I will develop my skills in Principle to fully prototype The Pulse in a more realistic way, along with generating mockup GIFs to further improve the realism of the product.