Callum Upfield

Callum Upfield

Callum Upfield

Product Designer

Product Designer

Product Designer

Based in London. Most recently, I was designing streaming apps at Roku.

Projects

Sep - Dec 2025

Roku's new mobile streaming app

Mobile app feature

Design systems

Element X

Jan - Oct 2023

Redesigning the app behind 50% of Element's revenue

Mobile app redesign

Design systems

Rich Text Editor

Aug - Nov 2022

End-to-end product design project

Feature design

Cross-platform

Experiments

A few side projects where I’ve been experimenting with AI tools to turn ideas into working products, and testing the limits of what’s possible.
UK Coffee Finder

Summer 2026

Simplifying finding great coffee from local roasters

myfootprint

Summer 2026

Discover your impact on the planet, and learn ways to reduce it

About me

I've spent the past 7 years designing web and mobile experiences for companies of all sizes.

I've spent the past 7 years designing web and mobile experiences for companies of all sizes.

My career hasn't been conventional.


Before design, I was a photographer and spent years on the move. I lived on 4 continents, worked as a barista and spent time in the fitness industry. An unusual start for a designer, but I learnt a lot of useful things which still come in handy, like how to communicate with different people and adapt to whatever's in front of me.


Since then I’ve designed digital products across automotive, fintech, messaging and streaming, most recently at Roku. I’m a detail-focused generalist who understands how things get built, just as comfortable launching new products as organising a design system.


I do my best work with clear goals, motivated people and the momentum to ship regularly.

My career hasn't been conventional.


Before design, I was a photographer and spent years on the move. I lived on 4 continents, worked as a barista and spent time in the fitness industry. An unusual start for a designer, but I learnt a lot of useful things which still come in handy, like how to communicate with different people and adapt to whatever's in front of me.


Since then I’ve designed digital products across automotive, fintech, messaging and streaming, most recently at Roku. I’m a detail-focused generalist who understands how things get built, just as comfortable launching new products as organising a design system.


I do my best work with clear goals, motivated people and the momentum to ship regularly.