Callum Upfield
Product Designer

Callum Upfield
Product Designer

Callum Upfield
Product Designer

Based in London. Most recently, I was designing streaming apps at Roku.

Sep - Dec 2025

Roku's new mobile streaming app

Mobile app feature

Design systems

UK Coffee Finder

Summer 2026

Simplifying finding great coffee from local roasters

Personal project

AI tools

Element X

Jan - Oct 2023

Redesigning the app behind 50% of Element's revenue

Mobile app redesign

Design systems

Rich Text Editor

Aug - Nov 2022

End to end product design project

Feature design

Cross-platform

I've spent the past 7 years designing web and mobile experiences for companies of all sizes.

My career hasn't been conventional.


Before design, I was a photographer and spent years on the move. I lived on 4 continents, worked as a barista and spent time in the fitness industry. An unusual start for a designer, but I learnt a lot of useful things which still come in handy, like how to communicate with different personalities and adapt to whatever's in front of me.


For the past 7 years I've worked on digital products spanning automotive, fintech, messaging, and streaming. I'm a detail-obsessed, technically grounded generalist, just as comfortable launching zero-to-one concepts across web and mobile as I am with organising a design system.


I'm at my best in environments with clear goals, where I can collaborate with motivated people and there's enough momentum to ship things regularly.

My career hasn't been conventional.


Before design, I was a photographer and spent years on the move. I lived on 4 continents, worked as a barista and spent time in the fitness industry. An unusual start for a designer, but I learnt a lot of useful things which still come in handy, like how to communicate with different personalities and adapt to whatever's in front of me.


For the past 7 years I've worked on digital products spanning automotive, fintech, messaging, and streaming. I'm a detail-obsessed, technically grounded generalist, just as comfortable launching zero-to-one concepts across web and mobile as I am with organising a design system.


I'm at my best in environments with clear goals, where I can collaborate with motivated people and there's enough momentum to ship things regularly.