I’m Callum, a Product Designer based in London. I was most recently designing streaming apps at Roku.

My career hasn't been conventional.

Before design, I was a photographer with a passion for travelling. I’ve lived on 4 continents and visited over 60 countries, and spent time in the fitness industry.

These enriching experiences didn't just change my perspective, but taught me so much - how to be flexible, communicate with anyone and adapt to anything.

For the past 7 years I've been applying what I've learnt to create digital experiences, spanning automotive, fintech, messaging, and streaming. I pride myself on being a strong generalist - I’m just as comfortable launching zero-to-one concepts across web and mobile as I am about organising a design system.

I'm at my best in environments with clear goals, high collaboration, consistent momentum, and a focus on measurable outcomes.