Callum Upfield

Callum Upfield

Callum Upfield

Product Designer

Product Designer

Product Designer

Based in London. Most recently, I was designing streaming apps at Roku.

Projects

Howdy logo

Sep - Dec 2025

Roku's new mobile streaming app

Howdy mobile app screens showing the content details page for movies and TV shows.

Mobile app feature

Design systems

Element logo
Element logo
Element X

Jan - Oct 2023

Redesigning the app behind 50% of Element's revenue

Redesigned Element X mobile app screens for messaging and rooms.

Mobile app redesign

Design systems

Element logo
Element logo
Rich Text Editor

Aug - Nov 2022

End-to-end product design project

Rich text editor in a messaging app, showing formatting options on web and mobile..

Feature design

Cross-platform

Experiments

A few side projects where I’ve been experimenting with AI tools to turn ideas into working products, and testing the limits of what’s possible.
UK Coffee Finder

Summer 2026

Simplifying finding great coffee from local roasters

Web and mobile screenshots of the UK Coffee Finder project.
myfootprint

Summer 2026

Discover your impact on the planet, and learn ways to reduce it

Web and mobile screenshots of the myfootprint project.

About me

I've spent the past 7 years designing web and mobile experiences for companies of all sizes.

I've spent the past 7 years designing web and mobile experiences for companies of all sizes.

A photo of Callum Upfield, Product Designer.

My career hasn't been conventional.


Before design, I spent years travelling as a photographer and lived on four continents. I also worked as a personal trainer and was a barista for a bit.

An unusual start for a designer, but I learnt a lot of useful things which still come in handy, like how to communicate with different people and adapt to whatever's in front of me.


Since then I've designed digital products spanning automotive, fintech, messaging and streaming, most recently at Roku. I'm a generalist and I like it that way, just as comfortable launching new products as organising a design system.


I do my best work with clear goals, motivated people and the momentum to ship regularly.

My career hasn't been conventional.


Before design, I spent years travelling as a photographer and lived on four continents. I also worked as a personal trainer and was a barista for a bit.

An unusual start for a designer, but I learnt a lot of useful things which still come in handy, like how to communicate with different people and adapt to whatever's in front of me.


Since then I've designed digital products spanning automotive, fintech, messaging and streaming, most recently at Roku. I'm a generalist and I like it that way, just as comfortable launching new products as organising a design system.


I do my best work with clear goals, motivated people and the momentum to ship regularly.